Nov 22, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 672 - Mobile Marketing

Analysis of how mobile marketing helps organizations reach a specific audience on their smartphones, tablets, and other related devices. Designed to help marketers understand the latest mobile technologies and create compelling campaigns that take advantage of them.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2