Apr 20, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 673 - Social Media Marketing and Advertising

In-depth examination of the use of social media platforms and websites to promote a product or service. Covers topics such as developing social media content calendars, using automated tools to manage campaigns and develop advertising campaigns that produce sales leads. Provides a pathway for earning relevant certifications for several leading social media platforms.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2