Sep 08, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 678 - Marketing Data Visualization

Learn how to visualize data to speed decision making by using digital marketing data sets. Topics include data acquisition, data cleansing, creating calculated measures, deciding on types of visualization, and building reports and dashboards.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2