Mar 28, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 680 - Digital Marketing Metrics


Understand how to create and implement key performance indicators (KPIs) used frequently by digital marketers. Study the components of each KPI and the source of data required to measure and track these KPIs using sample data sets and case studies.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2