Apr 16, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 682 - Online Reputation Management

Study of how to develop strategies to counteract negative publicity, brand, attacks, and competitor marketing offensives in a digital marketing environment. Topics include managing negative reviews and malicious attacks on an organization’s reputation by using automated monitoring tools. Development of a comprehensive crisis communications plan designed to provide stakeholders step-by-step instructions on what to do when a negative attack occurs.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670 and MKTG 672 and MKTG 674.

Credits: 2