Nov 26, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 662 - Artificial Intelligence in Digital Marketing

Leverage artificial intelligence (AI) technologies for digital marketing campaigns. Apply deep learning, natural language processing, deepfake, and social robots to identify and solve marketing issues within the marketing mix. Support marketing decision making in deploying different AI technologies for digital marketing campaigns.

Prerequisites & Notes
PRQ: MKTG 670 or consent of department.

Credits: 3