Dec 05, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog

MKTG 656 - Global Digital Marketing

Role of global marketing operations in a firm’s overall competitive strategy. Integration of global marketing responsibility with other functions of the firm. Emphasis on current issues in global competitive environment as they pertain to digital marketing.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3