MKTG 665 - Marketing Structures and Price Policies

Comprehensive guidance for formulating pricing strategy. Emphasis on the actual pricing decision process and the procedures used for pricing consistent with the economics of profit maximization. Incorporates the psychological aspects of price sensitivity and acknowledges that managers have only limited, imprecise information as a basis for their pricing decisions.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3