MKTG 671 - Digital Marketing and Search Engine Optimization

Examination of effective digital marketing campaigns. Topics include a study of leading paid search, display, and mobile advertising platforms, as well as selecting keywords and testing content for maximum ROI. Provides a pathway for earning certifications for the most relevant search engines.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 3