MKTG 673 - Social Media Marketing

In-depth examination of the use of social media platforms and websites to promote a product or service. Covers topics such as developing social media content calendars, using automated tools to manage campaigns and develop advertising campaigns that produce sales leads. Provides a pathway for earning relevant certifications for several leading social media platforms.

Prerequisites & Notes
PRQ: MKTG 654 or MKTG 670, or consent of department.

Credits: 3