MKTG 674 - Digital Marketing Campaign Metrics and Management

Understand how to create and implement key performance indicators (KPIs) used frequently by digital marketers. Develop means to use enterprise analytics tools to measure website, app, digital, and offline data to gain customer insights. Provides a pathway for earning certifications for leading search engine analytics tools.

Prerequisites & Notes
PRQ: MKTG 603, and MKTG 670 or MKTG 654, or consent of department.

Credits: 3