MKTG 677 - Building and Managing Responsive Websites

Design and implementation of websites which will serve as the center of an organization’s digital marketing universe. Development of responsive designs that can be viewed on any desktop or mobile device. Provides the strategic and marketing framework in a hands-on manner to using open-source content management systems to create, optimize, and promote responsive websites that integrate seamlessly with social media channels and blogs.

Prerequisites & Notes
PRQ: MKTG 654 or MKTG 670, or consent of department.

Credits: 3