MKTG 682 - Online Reputation Management

Study of how to develop strategies to counteract negative publicity, brand, attacks, and competitor marketing offensives in a digital marketing environment. Topics include managing negative reviews and malicious attacks on an organization’s reputation by using automated monitoring tools. Development of a comprehensive crisis communications plan designed to provide stakeholders step-by-step instructions on what to do when a negative attack occurs.

Prerequisites & Notes
PRQ: MKTG 654 or MKTG 670, or consent of department.

Credits: 3