Sep 28, 2024  
2007-2008 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  Catalog Guide
  Introduction to NIU
  Undergraduate Academic Programs
  Admission
  Limited Admissions and Limited Retention
  University Graduation Requirements
  General Education Requirements
  Other Graduation Requirements
  Teacher Certification Requirements
  Academic Regulations
  Expenses
  Financial Aid and Scholarships
  University Services
  Academic Information
  College of Business
  College of Education
  College of Engineering and Engineering Technology
  College of Health and Human Sciences
  College of Liberal Arts and Sciences
  College of Visual and Performing Arts
  Inter-College Interdisciplinary Certificates
  Interdisciplinary Courses
  Other Academic Units
  Course Descriptions
  Articulation Curriculum
  University Administration
  Legal Notices
  Campus Maps
  Archived undergraduate catalogs
HELP
2007-2008 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 325 - Buyer Behavior

Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3