This program leads to both the undergraduate Certificate in Retail Management and M.S. in Digital Marketing degree. Students who want to complete this program must identify themselves to the Department of Marketing as Certificate students who will complete the integrated program. The program is open to all undergraduates who are pursuing the Certificate in Retail Management and have completed at least 90 semester hours of undergraduate course work with a minimum grade point average of 3.00. Students who have met these standards in their Certificate in Retail Management program must also apply for admission to the M.S. in Digital Marketing program under the special provisions of this program. Students must meet the application deadlines given by the Graduate School. To qualify for this program, applicants must have completed MKTG 295 and MKTG 350 with a grade of B or higher in each course, and participate in an oral interview with the Director or designated representative of the M.S. In Digital Marketing program.
Curriculum
Students must complete MKTG 295 and MKTG 350 as well as all general education requirements prior to their taking classes in the M.S. in Digital Marketing program. Having completed all course requirements for entry, students will start taking classes in the M.S. in Digital Marketing program (up to 6 semester hours). These dual-listed courses will also count toward 6 semester hours in the Certificate in Retail Management program. Upon receiving their undergraduate degree, students will then follow the standard timetable for receiving an M.S. in Digital Marketing degree.
Admission will be on a competitive basis, and the likelihood of admission will depend on the number and quality of applicants to the program, the number and quality of applicants to the M.S. in Digital Marketing program in general, as well as other factors normally considered in admissions decisions by the Director of the M.S. in Digital Marketing program.
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