Nov 24, 2024

2022-2023 Undergraduate Catalog

2022-2023 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

Marketing (B.S.)

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Limited Retention Requirements

All majors in the College of Business are limited retention to assure students’ continuing competence. Students who want to continue their enrollment in the College of Business must fulfill the College of Business Limited Retention criteria

All business majors must complete the Fundamental Business Requirements with a minimum grade of C or equivalent.

Students must meet MGMT 335 requirements to transition to departmental advising and specific major course work. Consult your advisor for course planning.

To enroll in 400-level business courses students must earn a C or better in FINA 320, MGMT 335, MKTG 295, and OMIS 338.

Additional retention requirements for each major can be found under Department Requirements.

Fundamental Business Requirements (52-55)

ACCY 206 - Introductory Financial Accounting Credits: 3
ACCY 207 - Introductory Cost Management Credits: 3
ECON 260 - Principles of Microeconomics Credits: 3
Available for General Education credit in the Society and Culture Domain.
ECON 261 - Principles of Macroeconomics Credits: 3
Available for General Education credit in the Society and Culture Domain.
ENGL 203 - Rhetoric and Composition II, Researched Writing in the Domains Credits: 3
Available for Foundational Studies Writing Requirement.
OR ENGL 204 - Rhetoric and Composition, Accelerated Researched Writing in the Domains Credits: 3
OR pass the English Foundational Studies II Examination Credits: 0
FINA 320 - Principles of Finance Credits: 3
MATH 211 - Calculus for Business and Social Science Credits: 4
Available for Foundational Studies Quantitative Literacy Requirement.
OR MATH 229 - Calculus I Credits: 4
Available for Foundational Studies Quantitative Literacy Requirement.
MGMT 217 - Legal Environment of Business Credits: 3
MGMT 335 - Managing Individuals, Teams, and Organizations Credits: 3
MGMT 468 - Strategic Management in a Global Economy Credits: 3
MKTG 295 - Principles of Marketing Credits: 3
OMIS 259 - Introduction to Business Information Systems Credits: 3
Available for General Education credit in the Nature and Technology Domain.
OMIS 338 - Principles of Operations Management Credits: 3
OMIS 351 - Information Systems in Organizations Credits: 3
OR ACCY 310 - Accounting Information Systems Credits: 3
Accountancy students are required to take ACCY 310.
PSYC 102 - Introduction to Psychology Credits: 3
Available for General Education credit in the Society and Culture Domain.
UBUS 100 - Career Compass Credits: 0
This course is required for freshmen only.
UBUS 110 - Business in Action Credits: 3
Available for General Education Credit in the Creativity and Critical Analysis Knowledge domain.
UBUS 200 - Passport Introduction Credits: 0
UBUS 223 - Introduction to Business Statistics Credits: 3
UBUS 288 - Introduction to Business Data and Analytics Credits: 3
UBUS 400 - Passport Culmination Credits: 0

Requirements in Department (25)

MKTG 99 - Portfolio Credits: 0
MKTG 325 - Buyer Behavior Credits: 3
MKTG 350 - Principles of Selling Credits: 3
MKTG 370 - Principles of Digital Marketing Credits: 3
MKTG 395 - Career Planning in Marketing Credits: 1
MKTG 443 - Marketing Research Credits: 3
MKTG 495 - Marketing Strategy Credits: 3
MKTG 495 is a writing infused course.

Electives in marketing, which could include UBUS 485, or one of the following areas of study (9)

Credits earned in MKTG 295, Principles of Marketing, and MKTG 458, Internship in Marketing, may not be used to complete the elective requirement.

Requirement outside Department (3)

MGMT 346 - Business Communication Credits: 3
MGMT 346 is a writing infused course.

TOTAL HOURS FOR A MAJOR IN MARKETING: 80-83

General Education Requirements (6-12)

In addition to completing the above major requirements students must complete the remaining general education requirements. If major requirements fulfill any of the general education requirements, they are listed below and subtracted from the general education credit requirements.

The required minimum of 21 semester hours in Knowledge Domain studies cannot include more than two courses in any one department. (A course with an affiliated laboratory course shall be counted as a single course.)

Foundational Studies (0-6)

Writing Requirement (0-3)

3 credits satisfied by program requirement ENGL 203 or ENGL 204

Oral Communication Requirement (0-3)
Quantitative Literacy Requirements (0)

Satisfied by program requirement MATH 211 or MATH 229

For additional information about these requirements, please visit Foundational Studies .

Knowledge Domains (6)

Creativity and Critical Analysis (3)

One 3-credit course selected from approved general education list. Creativity and Creative Analysis Course List
UBUS 110, a program requirement, fulfills one of the course requirements for the Creativity and Critical Analysis Domain.

Nature and Technology (3)

One 3-credit course selected from approved general education list. Nature and Technology Course List
OMIS 259, a program requirement, fulfills one of the course requirements in this domain.

Society and Culture (0)

The program requirements ECON 260 and ECON 261 fulfill the two required courses in this domain.

Knowledge Domain Elective (0)

PSYC 102, a program requirement, fulfills the required domain elective course requirement.

Graduation Requirements (3)

In addition to completing the above major requirements students must complete the remaining graduation requirements. If major requirements fulfill any of the graduation requirements, they are listed below and subtracted from the graduation credit requirements.

Human Diversity Courses (3)

One course from the approved Human Diversity course list; may be fulfilled by extracurricular activities. Human Diversity Course List

Marketing (B.S.)

Limited Retention Requirements

Fundamental Business Requirements (52-55)

Requirements in Department (25)

Electives in marketing, which could include UBUS 485, or one of the following areas of study (9)

Digital Marketing (9)

And two of the following (6)

International Marketing (9)

One of the following (3)

Professional Sales (9)

Requirement outside Department (3)

TOTAL HOURS FOR A MAJOR IN MARKETING: 80-83

General Education Requirements (6-12)

Foundational Studies (0-6)

Knowledge Domains (6)

Graduation Requirements (3)

TOTAL HOURS FOR GENERAL EDUCATION AND GRADUATION REQUIREMENTS: 9-15

TOTAL HOURS FOR ELECTIVES: 22-31

TOTAL HOURS FOR A B.S. DEGREE IN BUSINESS MARKETING: 120