May 28, 2024  
2022-2023 Undergraduate Catalog 

Professional Selling (12)

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Certificate of Undergraduate Study

Director: Charles H. Howlett, Department of Marketing

This certificate offers a comprehensive set of courses designed to develop, enhance, and apply students’ knowledge in the area of business-to-business sales. The professional sales program certificate provides students with leading-edge instruction and practical experiences. Students completing this certificate will be prepared for success in entry-level sales positions as well as career advancement.

The certificate of undergraduate study in professional selling is open to all NIU students. Students must maintain good academic standing within the university, achieve a minimum of a C in each course applied toward the certificate, and complete all certificate work within a period of four calendar years. Marketing courses used to satisfy the requirements for the certificate may also be applied toward an undergraduate degree in marketing. Some courses may have prerequisites that are not part of the certificate curriculum. Business majors are encouraged to enroll in MKTG 350 the semester after MKTG 295, while non-business majors may opt to take MKTG 295 concurrently with MKTG 350. MKTG 350 is the prerequisite for all other course work with this certificate.

Students earning the certificate in professional selling are required to interview for a seat in MKTG 450 during the semester prior to their intended enrollment. Those who are not selected will be offered the opportunity to take an alternative course in order to complete their certificate requirements.

Students interested in this certificate should apply at the beginning of the semester in which they will complete the last of the four courses listed below or contact the coordinator for admission procedures and other information.

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