Apr 30, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 603 - Marketing Research and Analysis

Review, evaluation, and analysis of current marketing research. Development of research design, data collection, and analysis methods, and using research results to improve managerial decisions. Ethical issues involving marketing research.

Prerequisites & Notes
PRQ: MKTG 505 and OMIS 524, or consent of department.

Credits: 3