Apr 29, 2024  
2018-2019 Graduate Catalog 
    
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2018-2019 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 650 - Personal Selling for Managers

Includes basic theories and strategies for the selling of self, ideas, and proposals within the firm as well as externally to major customers and prospects. Role playing is utilized to develop skills and theoretical frameworks for the development of major accounts and the salesforce; selling skills for both dyadic and group situations, and presentations by students in a variety of business-related selling situations.

Prerequisites & Notes
PRQ: MKTG 505 or consent of department.

Credits: 3