Sep 20, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

Course Descriptions

 

Management
  

  • MGMT 301 - Business and Society

    Development of an understanding of the complex and important ways in which business affects and is influenced by its societal environment. Topics include social, political, and economic constraints on decision making for the firm and the effects business has on society in its role as employer, producer, and corporate citizen.

    Prerequisites & Notes
    PRQ: Grade of C or better in MGMT 335.

    Credits: 3
  

  • MGMT 311 - Social Entrepreneurship

    Examination of the factors that support the development and growth of sustainable ventures to generate economic, social, and environmental change, including understanding the social value proposition, sustainable business models, and management practices related to resource acquisition, organization, and performance management frameworks.

    Prerequisites & Notes
    PRQ: Sophomore, junior, or senior standing.

    Credits: 3
  

  • MGMT 320 - Foundations of Business and Entrepreneurship

    Identify and understand the functions within and environments of commercial enterprises in the context of entrepreneurial ventures. Topics include, but are not limited to, idea generation and evaluation, new venture creation, enterprise functions, the entrepreneur, corporate entrepreneurship, organizational ethics, and related topics. Not open to business majors.

    Prerequisites & Notes
    PRQ: ACCY 206 and ACCY 207, or ACCY 288, or consent of department.

    Credits: 3
  

  • MGMT 327 - Creativity, Innovation, and Entrepreneurship

    Study of methods used and development of skills needed to identify entrepreneurial opportunities and construct innovative solutions. Topics include theories of creativity, enterprise idea generation and evaluation, and other concepts, models and techniques used in practice.

    Prerequisites & Notes
    PRQ: Sophomore, junior, or senior standing.

    Credits: 3
  

  • MGMT 333 - Principles of Management

    Fundamental considerations of planning, organizing, actuating, controlling, and ethical implications of management practice. Application of principles and techniques to all organizations, including those of business, government, and not-for-profit organizations. Not open to majors in the College of Business.

    Prerequisites & Notes
    PRQ: PSYC 102 and junior or senior standing.

    Credits: 3
  

  • MGMT 335 - Managing Individuals, Teams, and Organizations

    Theories and concepts related to human behavior in organizations at the individual, interpersonal, group, and organizational levels. Application of these theories and concepts to managerial problems and opportunities.

    Prerequisites & Notes
    PRQ: A grade of C or better in each of the following: ACCY 206, ACCY 207, ECON 260, ECON 261, ENGL 203 or ENGL 204, MATH 211 or MATH 229, MGMT 217, OMIS 259, PSYC 102, UBUS 100, and UBUS 223; cumulative GPA of at least 2.50; 45 or more semester hours; or consent of department.

    Credits: 3
  

  • MGMT 346 - Business Communication

    Development of effective communication skills for a variety of business situations. Application of basic communication skills and human relations principles to planning, organizing, and producing letters, reports, and oral presentations.

    Prerequisites & Notes
    PRQ: COMS 100, ENGL 203 or ENGL 204, and junior standing (all majors). CRQ: MGMT 335 (business majors only).

    Credits: 3
  

  • MGMT 355 - Human Resource Management

    Introduction to human resource management principles, systems, and measurement used by line managers and HR professionals to execute organizational strategy. Overview of the components of human resource management including job analysis and design, human resource planning, recruitment and selection, total compensation and benefits, training and development, employee relations, performance management, retention management, human resource management information systems, and employment law.

    Prerequisites & Notes
    PRQ: Grade of C or better in the following courses: FINA 320 and MGMT 335 and MKTG 295, and OMIS 338 (business majors); MGMT 333 (nonbusiness majors); or consent of department.

    Credits: 3
  

  • MGMT 360 - Coaching and Mentoring

    Exploration and practice of the skills needed to develop and change others through effective coaching and mentoring. Topics include developmental coaching and mentoring, personality differences and coaching effectiveness, ethical dilemmas in coaching and other concepts that influence the development of effective coaching and mentoring abilities. Opportunity to coach peers throughout the semester. May be repeated to a maximum of 3 semester hours.

    Prerequisites & Notes
    CRQ: Management major and MGMT 335 and MGMT 355, or consent of department.

    Credits: 1-3
  

  • MGMT 387 - International Study in Management

    Short-term study abroad experience to study cultural differences, problems, issues, trends, and practices in management within the international environment. Includes visits to foreign organizations, presentations by organizational managers and executives, and discussions with foreign and domestic international faculty. Supervised by department faculty member.

    Prerequisites & Notes
    PRQ: MGMT 335 and MGMT 355, or consent of department.

    Credits: 3
  

  • MGMT 395 - Career Planning in Management

    Career planning and job search skills unique to management majors. Topics include self-assessment, job search, personal development, career paths, career management, relocation issues, international assignments, business etiquette, business ethics, mentoring, and business cultures.

    Prerequisites & Notes
    PRQ: Management major and MGMT 335.

    Credits: 1
  

  • MGMT 402X - Resources Strategies for Nonprofit Organizations

    Crosslisted as PSPA 402. Survey of resource strategies for nongovernmental public service organizations; including fundraising, grant writing, volunteer management, and oversight roles.

    Credits: 3
  

  • MGMT 411 - Entrepreneurship in Microfinance Organizations

    Study of the purposes, management, and effects of microfinance organizations. Topics to be covered include a review of current status of microfinance organizations, clients, management and operational issues, evaluation of different microfinance organizations and models, and sustainability.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 311, MGMT 335, MKTG 295, and OMIS 338 (business majors); MGMT 311 (nonbusiness majors); or consent of department.

    Credits: 3
  

  • MGMT 412 - Business Law

    History and development of the U.S. legal system and the social and legal environment of business. Government regulation of business, labor and employment law, contracts, sales, negotiable instruments, business entities and consumer protection law. Uses case materials and problems.

    Prerequisites & Notes
    PRQ: Junior standing or consent of department.

    Credits: 3
  

  • MGMT 413 - Legal and Ethical Constraints on Business Conduct

    Study of legal and ethical constraints on conduct in the corporate setting. Includes a close examination of relevant statutes and discussion of current issues in the regulation of corporate behavior.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following courses: MGMT 335 and MGMT 355.

    Credits: 3
  

  • MGMT 417 - Leading and Managing Change

    Develops knowledge and capabilities to manage and lead personal and organizational change. Topics include understanding how change occurs at the individual and organizational level, seeing opportunities for change, leveraging strengths, navigating cultural and ethical dynamics, overcoming resistance to change, and related topics.

    Prerequisites & Notes
    PRQ: Sophomore, junior, or senior standing.

    Credits: 3
  

  • MGMT 421 - Global Social Venture Consulting

    Examination of strategic aspects of social entrepreneurship with a focus on developing and implementing strategies for global social ventures using an experiential learning approach. Opportunity to consult with global social ventures throughout the semester.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 311, MGMT 335, MKTG 295, and OMIS 338 (business majors); MGMT 311, and MGMT 320 or MGMT 227 (nonbusiness majors); or consent of department.

    Credits: 3
  

  • MGMT 427 - Entrepreneurship and Business Model Design

    Introduction to and exploration of traditional and innovative venture practices combined to describe and define an enterprise. Topics include but are not limited to the value proposition offered, market drivers chosen, and revenue generation options to launch and sustain enterprises.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295, and OMIS 338 (business majors). CRQ: MGMT 327 (all majors); in addition MGMT 227 or MGMT 320 (nonbusiness majors); or consent of department.

    Credits: 3
  

  • MGMT 431 - Social Venture Competition

    Develops knowledge and capabilities to create an innovative business model and a business plan to launch a new social venture. Examination of the commercial, social and technological factors unique to the contexts in which the social ventures will operate. Topics will include but are not limited to the value proposition offered, market drivers chosen, and revenue generation options to launch and sustain social enterprises.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 311, MGMT 335, MKTG 295, and OMIS 338 (business majors); MGMT 311, and MGMT 227 or MGMT 320 (nonbusiness majors); or consent of department.

    Credits: 3
  

  • MGMT 436 - Compensation and Benefits Administration

    Design and application of compensation systems aligned with organizational strategy. Consideration of internal equity requirements and external market dynamics in wage system design through use of job evaluations and market surveys. Compensation as a means of effective recruitment, motivation, and retention of talent. Variable pay program design and execution. Benefits program design, cost containment, and program management. Statutes affecting compensation practices (e.g., minimum wage laws, unemployment compensation, worker’s compensation).

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.

    Credits: 3
  

  • MGMT 437 - Entrepreneurship and Business Model Implementation

    Understanding requirements of establishing a new venture or managing a small business. Multiple functions within the firm emphasizing those that contrast with established firms.

    Prerequisites & Notes
    PRQ: Grade of C or better in MGMT 411 or MGMT 421 or MGMT 427 or consent of department.

    Credits: 3
  

  • MGMT 438 - Human Resource Planning and Staffing

    The design and application of recruitment, selection and retention systems for the effective management of human capital by line managers and HR professionals. Workforce planning and identification or work requirements. Identification of tools and processes that facilitate effective person-organization matching. Development of internal and external recruitment strategies. Choice and validation of selection instruments. Calculation and analysis of selection utility.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.

    Credits: 3
  

  • MGMT 439 - Human Resource Management Policies

    Legal aspects of human resource management policies and problems. Management challenges in coping with and operating within governmental regulations. Reconciliation of union and management policies.

    Prerequisites & Notes
    PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.

    Credits: 3
  

  • MGMT 440 - Leading Teams

    Examination of ways to effectively lead teams in organizations, with a focus on issues related to team design, managing team processes, and evaluating team effectiveness. Activities highlight key applications of team research and development of team leadership skills.

    Prerequisites & Notes
    PRQ: Grade of C or better in the following courses: MGMT 335, MGMT 355, FINA 320, MKTG 295, and OMIS 338; or consent of department.

    Credits: 3
  

  • MGMT 442 - Organization Design

    Theory and practices of designing and managing business organizations. Impact of the organizational design determinants of size, technology, environment, and human factors on business structure. Investigation of interdependence between design determinants and issues of centralization and control.

    Prerequisites & Notes
    PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.

    Credits: 3
  

  • MGMT 443 - Seminar in Entrepreneurship and Small Business Management

    Intensive study of problems and issues unique to managing small businesses. Exploration of various topical alternatives. May be repeated to a maximum of 6 semester hours. Permit only.

    Prerequisites & Notes
    PRQ: MGMT 437.

    Credits: 1-6
  

  • MGMT 444 - Training and Development

    Focus on the development of talent through training and development initiatives. Discussion of theories and business cases related to training needs analysis, design, implementation, transfer, and evaluation; coaching and mentoring programs, career development, 360-degree feedback, succession planning, and other developmental interventions. Alignment of training and development programs with business strategy and human resource planning.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.

    Credits: 3
  

  • MGMT 447 - Leadership

    Understanding how to use leadership skills to exercise influence for improving personal, interpersonal, and organizational effectiveness and performance. Self-assessment, skill development, case analysis, and interpersonal exercises used to improve understanding of topics such as empowerment, vision, team leadership, and contrasts between management and leadership.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.

    Credits: 3
  

  • MGMT 448 - Employment Law

    Design and application of legal compliance systems in human resource management. Specific areas of study include employment contracts, workplace privacy issues, Title VII of the Civil Rights Act, disability discrimination, sexual harassment, work safety laws, benefits laws and union-management relations.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MGMT 355, MKTG 295, and OMIS 338.

    Credits: 3
  

  • MGMT 450 - Organizational Planning and Quality

    Principles, practices, and procedures of long-range and short-range planning; theory and practice of organizational decision making, with emphasis on individual, group, authority, structure, environment, information system components, and quality management.

    Prerequisites & Notes
    PRQ: Management major and a grade of C or better in MGMT 335 and MGMT 355.

    Credits: 3
  

  • MGMT 456 - Practicum in Human Resource Management

    Internship involving full- or part-time work in one of the core areas of human resource management in a sponsoring organization under the supervision of a member of the Department of Management and an individual in the sponsoring company. Core areas include recruiting, staffing, training, compensation, employee relations, labor relations, or other areas related to the human resource management function.

    Prerequisites & Notes
    PRQ: Management major in human resource management emphasis and a grade of C or better in MGMT 355 and consent of department.

    Credits: 3
  

  • MGMT 457 - Managerial Negotiations

    Examination of the negotiation techniques and strategies relevant to individual, group, and organizational decision making as well as the development of skills to enhance the resolution of personal and professional conflicts.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295 and OMIS 338; or consent of department.

    Credits: 3
  

  • MGMT 458 - Internship in Management

    Student works full time for a half-semester, a summer, or a semester as an intern in a business firm under the supervision of a staff member of the Department of Management. Additional deliverables will be required. A permanent full-time or part-time position will not be considered an internship. May be repeated to a maximum of 6 semester hours. S/U grading.

    Prerequisites & Notes
    PRQ: Management major and MGMT 335 and consent of department.

    Credits: 1-3
  

  • MGMT 460 - Human Resource Management and Leadership Consulting

    Develops the content knowledge and skills to successfully design and implement internal and external organizational consulting projects. Topics include elements of successful strategic partnering, implementation and management of organizational change, applied management research, and human capital measurement.

    Prerequisites & Notes
    PRQ: Management major, MGMT 335, MGMT 355, and consent of the department.

    Credits: 3
  

  • MGMT 467 - Corporate Innovation and Social Responsibility

    Examination of the nature, process and forms of corporate entrepreneurship and social responsibility with a focus on entrepreneurial intensity, corporate venturing, entrepreneurial structure, leadership and social issues, and stakeholder management. Develops knowledge and capabilities about entrepreneurial and corporate social responsibility strategies, such as growth management, social initiatives, and corporate philanthropy, within established organizations.

    Prerequisites & Notes
    PRQ: Grade of C or better in MGMT 335 or MGMT 227 or MGMT 320; or consent of department.

    Credits: 3
  

  • MGMT 468 - Strategic Management

    Strategy formulation and implementation at the business and corporate levels. Emphasis on developing an understanding of the administration of business firms from a top-management perspective and application of strategic management concepts to real-world management issues in both domestic and global environments. A capstone course designed to integrate and apply functional business courses to strategic business problems. Strategy cases and a comprehensive business simulation used to develop and apply knowledge of strategic analysis, top-management decision making, and strategic change.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295, and OMIS 338 and senior standing for all business majors. ACCY 331 (for ACCY majors); OMIS 442 or OMIS 450 or OMIS 452 or FINA 410 (for business administration majors); FINA 330, and FINA 340, and FINA 350 (for FINA majors); MGMT 355 and MGMT 457 (for MGMT majors); OMIS 340 and OMIS 442 and OMIS 452 and OMIS 455 (for OMIS majors). CRQ: MKTG 495 (for MKTG majors); or consent of department.

    Credits: 3
  

  • MGMT 470 - Current Topics in Management

    Study of new developments in theoretical or applied management, including current topics and issues. May be repeated to a maximum of 6 semester hours when topic varies.

    Prerequisites & Notes
    PRQ: Consent of department.

    Credits: 1-3
  

  • MGMT 477 - Managing Organizations in Competitive Environments

    Theory and practice of designing and managing organizations in multiple stages of the life cycle. Strategic change and innovation and role of technology in developing industries and managing organizations. Impact of different industry conditions, strategies, and technologies on structure and control systems.

    Prerequisites & Notes
    PRQ: Grade of C or better in MGMT 335 and MGMT 355. CRQ: MGMT 468.

    Credits: 3
  

  • MGMT 481 - Idea, Innovation, and Impact Accelerator Lab

    Crosslisted as UEET 481X. Application of the entrepreneurial process with a focus on opportunity identification, ideation, technological innovation, design for social impact, and environmental and social sustainability. Develops knowledge and capabilities about creativity in business, social impact and innovation, design and prototyping, engineering, business plan development, and new venture launch.

    Prerequisites & Notes
    PRQ: Consent of department.

    Credits: 3
  

  • MGMT 487 - Multinational Management

    Opportunities and challenges of managing a business and/or organization in an international business environment. Theories and research findings useful to understanding the environmental and managerial aspects of multinational corporations. Provides a foundation for exploring career opportunities in international business.

    Prerequisites & Notes
    PRQ: Grade of C or better in each of the following: FINA 320, MGMT 335, MKTG 295, and OMIS 338. CRQ: MGMT 355.

    Credits: 3
  

  • MGMT 495 - Independent Study in Management

    Special readings, topics, or projects in management. May be repeated to a maximum of 4 semester hours.

    Prerequisites & Notes
    PRQ: Senior standing, and grade of C or better in each of the following courses: MGMT 335 and MGMT 355, and consent of department.

    Credits: 1-4
  

  • MGMT 498 - Equal Opportunity and Employment

    In-depth presentation of management, union, and individual perspectives of the causes and remedies of employment-based discrimination. Topics include recruiting, promoting, seniority, discrimination, affirmative action, and testing.

    Prerequisites & Notes
    PRQ: Grade of C or better in MGMT 335 and MGMT 355.

    Credits: 3
  

  • MGMT 499 - Management Honors

    An integrating course dealing with problems of management that embrace all of the management functions. Investigation of models, concepts and research findings of particular significance to effective decision making in management. Intended for students who desire to do advanced work or pursue some special investigation of a management problem not specifically covered elsewhere.

    Prerequisites & Notes
    PRQ: Overall university GPA of at least 3.00, management major area GPA of 3.20 or higher, senior standing, and consent of department.

    Credits: 3

Marketing
  

  • MKTG 99 - Portfolio

    Portfolio of student’s work demonstrating proficiency of marketing concepts as described in the learning objectives. Required of all undergraduate marketing majors. Students will be given portfolio instructions during the first semester of the upper-level major program. The completed portfolio is due during the end of the semester of graduation. S/U grading.

    Prerequisites & Notes
    CRQ: MKTG 495.

    Credits: 0
  

  • MKTG 280 - Human Diversity Marketing Strategies

    Examination of various marketing segments from diverse consumer populations, learning to appreciate consumer diversity within the context of commercial and non-profit marketplace exchanges. An appreciation for working with ethnic, multicultural, marginalized, or stigmatized consumers and employees will be acquired.

     

    Prerequisites & Notes
    PRQ: College of Business majors only, or by consent of department.

    Credits: 1
  

  • MKTG 295 - Principles of Marketing

    Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control.

    Prerequisites & Notes
    PRQ: Sophomore standing.

    Credits: 3
  

  • MKTG 325 - Buyer Behavior

    Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy.

    Prerequisites & Notes
    PRQ: MKTG 295 and PSYC 102; in addition for business administration majors: FINA 320 and MGMT 335 and OMIS 338.

    Credits: 3
  

  • MKTG 345 - Business Marketing

    Basic understanding of creating marketing exchanges among institutions, organizations, and individuals for purposes other than consumption. Focus on buying processes, buying influences, institutional relationships, and ethical exchange management activities.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 348 - Integrated Marketing Communications

    Survey of marketing communications as a tool for making and implementing marketing decisions. Emphasis on communication strategy formulation and development of the promotion mix. Topics include advertising, public relations, sales promotions, direct marketing, and personal selling.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 350 - Principles of Selling

    Introduction to professional selling focusing on customer needs and decision making, effective communication skills, value creation, enhancing customer satisfaction, and social networking. Selling skills and concepts are developed through planning and conducting professional sales calls via extensive sales exercises and role-plays.

    Prerequisites & Notes
    CRQ: MKTG 295.

    Credits: 3
  

  • MKTG 355 - Multichannel Direct Marketing

    Survey of all aspects of direct marketing through multiple channels. Traditional direct marketing topics including direct mail, retail direct marketing, print media, and list management. Current topics including electronic media, interactive marketing, customer relationship marketing, strategic database marketing, and privacy issues.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 364 - Product Planning and Development

    Examination of the factors influencing product planning and pricing decisions of the firm from idea generation to market introduction. Topics include idea generation, concept testing, pricing strategy, industry and market analysis, and test marketing.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 365 - Principles of Retailing

    Crosslisted as FSMD 365X. Study of retail institutions; store organization, location strategy, merchandising, inventory control, customer communication, price determination, and the management of retail salespersons.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 367 - Principles of Global Marketing

    Study of marketing emphasizing the role global business plays in the success of companies and nations. Includes issues pertaining to the marketing mix in a global business environment along with economic, political, and legal conditions. In-depth discussion of their relevance to the U.S. economy.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 370 - Internet Marketing

    Introduction to business functions using the Internet. Topics include the World Wide Web, discussion groups, email, the different functions and applications of the Internet, and how interactive technologies have changed business and consumer practices. Emphasis on the effect of the use of interactive technology on a company’s existing market mix and current and potential uses of the Internet for marketing tactics and strategies.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 387 - International Study in Marketing

    Short-term study-abroad experience to study cultural differences, problems, issues, trends, and practices in marketing within the international environment. Includes visits to foreign organizations, presentations by marketing managers and executives, and discussions with foreign and domestic international faculty. Supervised by a faculty member.

    Prerequisites & Notes
    PRQ: MKTG 295, or consent of department.

    Credits: 3
  

  • MKTG 395 - Career Marketing

    Designed to help students explore career opportunities in marketing, successfully job hunt, and become acquainted with the marketing business environment. Topics include job search strategies, setting career goals, business ethics, business communication skills, networking, and business etiquette. Open only to marketing majors or by consent of department.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 1
  

  • MKTG 410 - Professional Selling and Cultural Perspectives

    Joins students from other countries with NIU students to study cultural differences in professional selling in a global economy. Course includes a company visit, out-of-class project, salesperson shadowing, two to three role plays and discussion of cultural factors influencing professional selling within the international environment. Students may not receive credit for both MKTG 410 and MKTG 450.

    Prerequisites & Notes
    PRQ: MKTG 350 and consent of department.

    Credits: 3
  

  • MKTG 411 - Strategic Selling Perspectives

    Travel to locations to study strategies, trends, and the dynamics of attracting and maintaining customer relationships across varied industries (e.g., technology, health-care, sports/entertainment, etc.). Company visits, presentations, and cultural requirements/visits. Engagement in activities that improve understanding of sales strategy development and implementation. Destinations may rotate so students should consult the department to determine the current field study.

    Prerequisites & Notes
    PRQ: MKTG 350 and consent of department.

    Credits: 3
  

  • MKTG 415 - Global Selling Perspectives

    Study-abroad experience to study cultural differences, problems, issues, trends, and practices in professional selling within the international environment. Includes visits to foreign companies, presentations by company sales executives, and discussions with company representatives and international faculty about their selling strategies. Supervised by department faculty member.

    Prerequisites & Notes
    PRQ: MKTG 350 and consent of department.

    Credits: 3
  

  • MKTG 425 - Services Marketing

    Analysis of how services marketing differs from goods marketing and how services marketers can effectively manage the elements of service delivery to enhance service quality and customer satisfaction. Topics include the distinct elements of services marketing, service quality determination, understanding customer expectations, designing service standards to meet customer expectations, managing contact personnel’s delivery to service standards, and matching service communications with service delivery.

    Prerequisites & Notes
    PRQ: MKTG 295.

    Credits: 3
  

  • MKTG 435 - Business-to-Business Selling

    Developing business-to-business selling processes over the telephone (inside selling) with particular emphasis on precall planning, prospecting and qualifying, developing value statements, and follow-up. Introduction to and hands-on application of a Customer Relationship Management (CRM) system and other technologies. Students build and maintain a database related to the sales program.

    Prerequisites & Notes
    PRQ: MKTG 350.

    Credits: 3
  

  • MKTG 443 - Marketing Research

    Research methods as applied to the field of marketing including problem definition, research design, survey design, data collection and analysis, and presentation of results.

    Prerequisites & Notes
    PRQ: FINA 320 and MGMT 335 and MKTG 295 and OMIS 338 (for business majors); MKTG 295, and UBUS 223 or STAT 301 or STAT 350 (for nonbusiness majors).

    Credits: 3
  

  • MKTG 446 - Sales Leadership, Metrics, and Application

    Development of sales leadership for team culture and dynamics, recruiting and selecting sales force, evaluation of representative performance metrics and compensation. Creating value proposition and multi-product portfolio analysis through a series of case study presentations utilizing industry specialists.

    Prerequisites & Notes
    PRQ: MKTG 350.

    Credits: 3
  

  • MKTG 450 - Advanced Professional Selling

    Focus on major account selling, coordination between a salesperson and the firm’s other functional areas, team selling, negotiation, career management, and personal productivity. Student presentations in group settings, exposure to software which aids salespeople, close work with an actual salesperson, and relation of theory to practice.

    Prerequisites & Notes
    PRQ: MKTG 350 and consent of department.

    Credits: 3
  

  • MKTG 455 - Database Marketing and Data Mining

    Intensive examination of the concepts and tools to manage and utilize a marketing information system, using database information in a marketing context. Emphasis on the use of various statistical tools to identify marketing opportunities. Topics may include recency, frequency, and monetary (RFM) analysis, clustering techniques, linear and logistic regression, and an introduction to neural networking and its use in marketing information systems.

    Prerequisites & Notes
    PRQ: MKTG 295 and OMIS 351.

    Credits: 3
  

  • MKTG 458 - Internship in Marketing

    Full-time work for a summer or a semester as a marketing intern in a business firm under the supervision of a coordinator from the Department of Marketing faculty. May be repeated to a maximum of 6 semester hours. S/U grading.

    Prerequisites & Notes
    PRQ: Consent of department.

    Credits: 3-6
  

  • MKTG 467 - Global Marketing Management

    Examination of the strategic aspects of global marketing with focus on developing and analyzing marketing strategies for multinational corporations using an experiential learning approach.

    Prerequisites & Notes
    PRQ: MKTG 367.

    Credits: 3
  

  • MKTG 470 - Interactive Marketing Technology

    Analysis and implementation of the technology used to support interactive marketing systems for business-to-business and business-to-customer marketing strategies. Topics include but are not limited to multichannel campaign management, search engine optimization technology and social networking applications. Requires students to use marketing technologies to plan and implement a project to create value for a client organization.

    Prerequisites & Notes
    PRQ: MKTG 370.

    Credits: 3
  

  • MKTG 490 - Current Topics in Marketing

    Study of new developments in marketing including current topics and issues. May be repeated to a maximum of 6 semester hours when topic varies.

    Prerequisites & Notes
    PRQ: MKTG 295 and consent of department.

    Credits: 3
  

  • MKTG 491 - Independent Study in Marketing

    Studies conducted through special readings or projects in topics in marketing.

    Prerequisites & Notes
    PRQ: MKTG 295 and consent of department.

    Credits: 1-3
  

  • MKTG 495 - Marketing Strategy

    Emphasizes each activity within the total process of marketing, including strategy formulation, planning, programming, and implementation, by using case analysis to gain an understanding of all aspects of marketing strategy and management.

    Prerequisites & Notes
    PRQ: FINA 320 and MGMT 335 and MKTG 443 and OMIS 338 and senior standing and marketing major. CRQ: MKTG 99.

    Credits: 3
  

  • MKTG 499 - Individual Study

    Open only to Phase II honors students. Independent project with faculty guidance. May include one or more of the following: problem formulation, background investigation of a topic, research design, empirical data collection, analysis and presentation of conclusions.

    Prerequisites & Notes
    PRQ: Consent of department.

    Credits: 3

Mathematics
  

  • MATH 101 - Core Competency in Mathematics

    Mastery of elementary skills and facts, understanding of logically correct arguments, abstract thinking, and problem solving ability. Not intended as preparation for MATH 110 or for courses numbered above MATH 110. Not available for credit to students who have previously received credit with a grade of C or better in a MATH course numbered above 110 except MATH 201. Not open for credit toward the major or minor in mathematical sciences. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: Intermediate algebra and geometry.

    Credits: 3
  

  • MATH 108 - Fundamentals of Mathematics I

    Designed for and restricted to first-semester freshmen, specially admitted students. Does not count as credit for graduation.

    Credits: 3
  

  • MATH 109 - Fundamentals of Mathematics II

    Designed for and restricted to first-year, specially admitted students. May be used to continue MATH 108. Does not count as credit for graduation. Used as preparation for MATH 101, MATH 110, or MATH 201.

    Credits: 3
  

  • MATH 110 - College Algebra

    Algebraic and exponential functions, basic linear algebra. Requires skills and knowledge of intermediate algebra and plane geometry. Does not count for credit toward the major or minor in mathematical sciences. Not open for credit to students having credit in MATH 155 or MATH 211 or MATH 229. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: KCMA 098 with a grade of C or better, or MATH 109 with a grade of C or better, or previous credit in MATH 110, or satisfactory performance on the Mathematics Placement Examination.

    Credits: 3
  

  • MATH 155 - Trigonometry and Elementary Functions

    Polynomials and rational functions, review of exponential and logarithmic functions, trigonometry, and complex numbers. Does not count for credit toward the major or minor in mathematical sciences. Not open for credit to students who have obtained a grade of C or better in MATH 229.

    Prerequisites & Notes
    PRQ: MATH 110 with a grade of C or better, or previous credit in MATH 155, or satisfactory performance on the Mathematics Placement Examination.

    Credits: 3
  

  • MATH 201 - Foundations of Elementary School Mathematics

    Introduction to sets, geometry, measurement, logic, structure of mathematical systems, and the real number system. Open for credit only toward the majors in early childhood studies, elementary education, and special education. Does not count for credit toward the major or minor in mathematical sciences. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: One year of high school algebra and one year of high school geometry.

    Credits: 3
  

  • MATH 206 - Introductory Discrete Mathematics

    Introduction to sets, algorithms, induction, recursion, relations, graphs, trees, and algebraic structure, with applications, many of which are in computer science. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 110 or satisfactory performance on the Mathematics Placement Examination.

    Credits: 3
  

  • MATH 210 - Finite Mathematics

    Introduction to mathematical topics with applications to business, social science, and other fields. Includes such topics as functions and graphs, matrix algebra and solutions of systems of linear equations, inequalities and linear programming, elementary combinatorics, and probability. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 110 with a grade of C or better, or previous credit in MATH 210, or satisfactory performance on the Mathematics Placement Examination.

    Credits: 3
  

  • MATH 211 - Calculus for Business and Social Science

    An elementary treatment of topics from differential and integral calculus, with applications in social science and business. Students may receive credit for both MATH 211 and MATH 229, but only one of them will count toward the minimum number of hours required for graduation. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 110 with a grade of C or better, or previous credit in MATH 211, or satisfactory performance on the Mathematics Placement Examination.

    Credits: 4
  

  • MATH 229 - Calculus I

    A first course in calculus. Students may receive credit for both MATH 211 and MATH 229, but only one of them will count toward the minimum number of hours required for graduation.

    Prerequisites & Notes
    PRQ: MATH 155 with a grade of C or better or satisfactory performance on the Mathematics Placement Examination.

    Credits: 4
  

  • MATH 230 - Calculus II

    Continuation of MATH 229. Techniques of integration and applications of integrals, transcendental functions, and applications of series.

    Prerequisites & Notes
    PRQ: MATH 229 with a grade of C or better.

    Credits: 4
  

  • MATH 232 - Calculus III

    Continuation of MATH 230. Multivariable and vector calculus.

    Prerequisites & Notes
    PRQ: MATH 230 with a grade of C or better.

    Credits: 4
  

  • MATH 239 - Matrices, Vectors and Applications

    Systems of linear equations, matrix algebra, determinants, n-dimensional real vector spaces, eigenvalues and eigenvectors. Least squares problems and the singular value decompositions. Except with departmental approval students may not receive credit for both MATH 239 and MATH 240. Not used in major GPA calculation for mathematical sciences majors.

    Prerequisites & Notes
    PRQ: MATH 232 or consent of department.

    Credits: 3
  

  • MATH 240 - Linear Algebra and Applications

    Matrix algebra and solutions of systems of linear equations, matrix inversion, determinants. Vector spaces, linear dependence, basis and dimension, subspaces. Inner products, Gram-Schmidt process. Linear transformations, matrices of a linear transformation. Eigenvalues and eigenvectors. Applications. Constructing and writing mathematical proofs. A transition between beginning calculus courses and upper-level mathematics courses.

    Prerequisites & Notes
    PRQ: MATH 232.

    Credits: 4
  

  • MATH 280 - Introduction to Mathematical Reasoning

    An introduction to the idea of mathematical proof. Emphasis on improving students’ ability to construct, explain, and justify mathematical arguments. Assists in the transition from the calculus sequence to more abstract, proof-oriented courses.

    Prerequisites & Notes
    PRQ: MATH 230.

    Credits: 3
  

  • MATH 297 - Directed Study

    Selected readings to supplement lower-division mathematical sciences courses. May be repeated to a maximum of 6 semester hours.

    Prerequisites & Notes
    PRQ: Consent of department.

    Credits: 1-5
  

  • MATH 302 - Introduction to Geometry

    Basic concepts in plane and solid geometry, measurement, congruence and similarity, constructions, coordinate geometry, transformations and tessellations, topology, and selected topics. Not used in major or minor GPA calculations for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 229 or consent of department.

    Credits: 3
  

  • MATH 303 - Introduction to Number Theory

    Problem solving, methods of proof, divisibility, primes, congruences, Diophantine equations, integer sequences, number-theoretic functions, and selected topics. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 229 or consent of department.

    Credits: 3
  

  • MATH 304 - History of Mathematics Through the 17th Century

    Mathematical developments from the ancients through the 17th century. Emphasis on the development of an interrelationship among special topics from arithmetic, algebra, geometry and calculus, across different cultures and through time. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 229 or consent of department.

    Credits: 3
  

  • MATH 334 - Foundations of Applied Mathematics

    Solution techniques for ordinary differential equations. Topics include hyperbolic functions, Laplace transforms, Fourier series, partial differential equations, and special functions. Not open for credit to students who have received credit for MATH 336.

    Prerequisites & Notes
    PRQ: MATH 232.

    Credits: 4
  

  • MATH 336 - Ordinary Differential Equations

    Rudiments of the theory of ordinary differential equations and techniques of solution. Applications. Not available for credit to students who have received credit for MATH 334.

    Prerequisites & Notes
    PRQ: MATH 230.

    Credits: 3
  

  • MATH 353 - Axiomatic Geometry

    The study and development of geometric axiomatic systems. Topics selected from Hilbert’s axioms for Euclidean geometry; projective, affine and Euclidean spaces over real vector spaces; convexity. Primarily intended for students preparing to teach mathematics.

    Prerequisites & Notes
    PRQ: MATH 240 or consent of department.

    Credits: 3
  

  • MATH 360 - Model Building in Applied Mathematics

    An introduction to the formulation, analysis and interpretation of mathematical models in the study of selected problems in the natural sciences, the social sciences, and management science. Not open for credit to students having credit in MATH or STAT courses numbered 420 or above, except by consent of department.

    Prerequisites & Notes
    PRQ: MATH 230.

    Credits: 3
  

  • MATH 380 - Elementary Combinatorics

    Permutations, combinations, generating functions, Dirichlet principle, Ramsey’s theorem, principle of inclusion-exclusion. Graphs, trees, circuits, Latin squares.

    Prerequisites & Notes
    PRQ: MATH 230.

    Credits: 3
  

  • MATH 401 - Clinical Secondary School Experience in Mathematics

    A discipline-based clinical experience for students seeking initial secondary licensure in mathematics. Includes observations, evaluation, methods, and problems practicum as a part of a minimum of 40 clock hours of supervised and formally evaluated experiences in the particular setting likely for the student teaching experience. S/U grading.

    Prerequisites & Notes
    PRQ: Consent of department.

    Credits: 1-2
  

  • MATH 402 - Methods of Instruction in the Mathematics Curriculum for Elementary School I

    Crosslisted as TLEE 402X. Methods, techniques, materials, curricular issues, learning theories, and research utilized in the teaching of elementary school mathematics. Intended for students in the elementary educator licensure program. Accepted for credit as an elementary mathematics methods course, but not as an upper-division mathematics content course. Not open for credit toward the major or minor in mathematical sciences. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 201 with a grade of C or better.

    Credits: 3
  

  • MATH 403 - Methods of Instruction in the Mathematics Curriculum for Elementary School II

    Methods, materials, curricular issues, learning theories, and research utilized in the teaching of upper elementary school mathematics, particularly relating to instruction in grades 5 and 6. Intended for students in the elementary educator licensure program. Accepted for credit as a mathematics methods course, but not as an upper-division mathematics content course. Not open for credit toward the major or minor in mathematical sciences. Not used in major or minor GPA calculation for mathematical sciences majors or minors.

    Prerequisites & Notes
    PRQ: MATH 402.

    Credits: 3
 

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