Dec 21, 2025  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 455 - Database Marketing and Data Mining

Intensive examination of the concepts and tools to manage and utilize a marketing information system, using database information in a marketing context. Emphasis on the use of various statistical tools to identify marketing opportunities. Topics may include recency, frequency, and monetary (RFM) analysis, clustering techniques, linear and logistic regression, and an introduction to neural networking and its use in marketing information systems.

Prerequisites & Notes
CRQ: MKTG 355 or OMIS 452.

Credits: 3