Dec 05, 2020  
2015-2016 Undergraduate Catalog 
    
2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

COMS 370 - Principles of Advertising


Communicative, persuasive, and social functions. Focus on advertising media, messages, strategies, creative planning, execution, and societal effects.

Credits: 3