Nov 28, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

FCNS 426 - Strategic Management in the Hospitality Industry

Analysis of environments associated with a product/market domain and implementation of the proper mix of competitive strategy and organization structure in the hospitality industry. Opportunity to explore the process and content of strategic management as applied to the administration of hospitality organizations. Attention is given to specific strategies for building competitive advantage and generating superior value for customers in the hospitality industry.

Prerequisites & Notes
PRQ: FCNS 425 with a grade of C or better, and MGMT 333.

Credits: 3