May 06, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 325 - Buyer Behavior

Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310.

Credits: 3