Nov 28, 2024  
2015-2016 Undergraduate Catalog 
    
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2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

FCNS 411 - Yield Management in the Hospitality Industry

Exploration of competitive benchmarking, demand forecasting and distribution using case analysis, internal and external measurement tools, tactical pricing and packaging in the hospitality operation. Topics include demand forecasting in hospitality operation, channel and hotel room inventory management, and yield management software application.

Prerequisites & Notes
PRQ: FCNS 302 and ECON 260.

Credits: 3