Feb 10, 2025  
2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 443 - Marketing Research

Research methods as applied to the field of marketing including problem definition, research design, survey design, data collection and analysis, and presentation of results.

Prerequisites & Notes
PRQ: MKTG 310 or UBUS 310, and UBUS 223 or STAT 301 or STAT 350.

Credits: 3