Sep 25, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 626 - Brand Management

Comprehensive survey of strategies and tactics that enhance corporate brand equity. Topics include brand equity valuation, internal branding, co-branding, brand communication, and brand leveraging. Successful and unsuccessful applied brand initiatives.

Prerequisites & Notes
PRQ: MKTG 654 or consent of department.

Credits: 3