Nov 12, 2024  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 654 - Marketing Management

Analysis of the strategic marketing problems confronting managers in the evaluation of marketing opportunities, selection of target markets, development of marketing strategies, planning of marketing tactics, and implementation and control of the marketing effort.

Prerequisites & Notes
PRQ: All Phase One courses or consent of department.

Credits: 3