Apr 18, 2024  
2018-2019 Undergraduate Catalog 
    
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2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

COMS 370 - Principles of Advertising

Communicative, persuasive, and social functions. Focus on advertising media, messages, strategies, creative planning, execution, and societal effects.

Credits: 3