COMS 464 - Organizational Communication Strategies

Focus placed on traditional and digital communication in the contexts of advertising, marketing, public relations, sales, media relations, lobbying, and crisis management with special consideration of the ethical dimension. Examines social media communication of an organization and its members with stakeholders such as clients, potential customers, suppliers, investors, or others experiencing some impact from the organization.

Prerequisites & Notes
PRQ: Junior standing or consent of department.

Credits: 3