May 27, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog

COMS 673 - Seminar in External Organizational Communication


Focus on such functions as public relations, marketing, advertising, lobbying, fund raising, long-range planning, government relations, crisis management, sales, and media relations. Theory and research concerning the use of external communication in accomplishing organizational goals.

Credits: 3