Apr 16, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog

LESM 550 - Sport Sponsorship and Retention


Application of sponsorship acquisition methods to the sport industry. Examination of sport sponsorship retention strategies and sponsorship evaluation methods in sport.

Prerequisites & Notes
PRQ: Admission into the M.S. in sport management program or consent of department.

Credits: 3