Apr 22, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog

HESA 704 - Strategic Marketing and Enrollment Management


Recruiting, enrolling, and graduating college students are important activities within higher education administration. Enrollment management and strategic marketing involve multiple offices across the university including communications, admission, financial aid, and the registrar to improve student and institutional outcomes.

Prerequisites & Notes
PRQ: Admission to the doctoral program in higher education or consent of department. 

Credits: 3