Dec 05, 2025  
2024-2025 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Catalog Guide
  Academic Calendar
  Introduction to NIU
  Academic Information
  Undergraduate Courses
  Undergraduate Academic Programs
  Admission
  Limited Admissions and Limited Retention
  Academic Regulations
  Undergraduate Programs
  General Education Requirements
  Writing Infused Courses
  Human Diversity Requirement List of Courses
  University Graduation Requirements
  Educator Licensure Requirements
  Other Graduation Requirements
  College of Business
  College of Education
  College of Engineering and Engineering Technology
  College of Health and Human Sciences
  College of Liberal Arts and Sciences
  College of Visual and Performing Arts
  Other Academic Units
  Inter-College Interdisciplinary Programs
  Interdisciplinary Courses
  Course Descriptions
  Articulation Curriculum
  Expenses
  Financial Aid and Scholarships
  University Services
  University Administration
  Legal Notices
  Campus Maps
HELP
2024-2025 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

LESM 350 - Sport Sales and Sponsorship

Application and theories of sponsorship acquisition and sales methods to the sport industry. Examination of sport sponsorship and sales strategies and sponsorship evaluation methods in sport.

Prerequisites & Notes
PRQ: At least junior standing or consent of department. Students are strongly encouraged to complete MKTG 350 prior to or concurrently with LESM 350.

Credits: 3