Marketing (B.S.)

Business Core (45-49)

The College of Business is competitive based on a student’s overall GPA and performance in selected tool courses. All business majors must complete UBUS 310 in the first semester in which they enroll in 300- or 400-level business courses. Prerequisites for UBUS 310 are: a grade of C or better in each of the 100- and 200-level courses in the Business Core; satisfactory completion of UBUS 100 (this course is optional for transfer students with 45 or more semester hours); having a 2.75 or better cumulative GPA; and having junior standing. To continue as a business major, students must earn a C or better in UBUS 310. UBUS 311 and OMIS 351 (accountancy students are required to take ACCY 310 in place of OMIS 351) must be completed no later than the semester or term immediately following completion of UBUS 310. Additional retention requirements for each major can be found under Department Requirements.

The business core must be completed by all students majoring in business.

Requirements in Department (21)

• MKTG 99 - Portfolio Credits: 0
• MKTG 325 - Buyer Behavior Credits: 3
• MKTG 350 - Principles of Selling Credits: 3
• MKTG 443 - Marketing Research Credits: 3
• MKTG 495 - Marketing Strategy Credits: 3

Requirement outside Department (3)

• MGMT 346 - Business Communication Credits: 3

Total Hours for a Major in Marketing: 69-73