Dec 26, 2024

2015-2016 Undergraduate Catalog

2015-2016 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

Minor in Marketing (24-34)

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Retention in the marketing minor is competitive based on the student’s overall GPA and a grade of C or better in UBUS 310 or MKTG 310. Students wishing to apply for the minor in marketing must complete an application by the semester deadline; applications and deadline dates are available in the Department of Marketing. Students in the marketing minor must receive a grade of C or better in each of the required marketing courses and required marketing electives.

Check departmental information for any additional requirements.

Pre-admission Requirements (9-10)

ECON 260 - Principles of Microeconomics Credits: 3
PSYC 102 - Introduction to Psychology Credits: 3
UBUS 223 - Introduction to Business Statistics Credits: 3
OR STAT 301 - Elementary Statistics Credits: 4
OR STAT 350 - Introduction to Probability and Statistics Credits: 3

Requirements (15-24)

MKTG 310 - Principles of Marketing Credits: 3
OR UBUS 310 - Business Core: Lecture Credits: 9
AND UBUS 311 - Business Core: Applications Seminar Credits: 3
MKTG 350 - Principles of Selling Credits: 3
MKTG 443 - Marketing Research Credits: 3
OR MKTG 325 - Buyer Behavior Credits: 3

Two of the following (6)

MKTG 325 - Buyer Behavior Credits: 3
MKTG 345 - Business Marketing Credits: 3
MKTG 348 - Integrated Marketing Communications Credits: 3
MKTG 355 - Multichannel Direct Marketing Credits: 3
MKTG 364 - Product Planning and Development Credits: 3
MKTG 365 - Principles of Retailing Credits: 3
MKTG 367 - Principles of Global Marketing Credits: 3
MKTG 370 - Internet Marketing Credits: 3
MKTG 425 - Services Marketing Credits: 3
MKTG 443 - Marketing Research Credits: 3
MKTG 446 - Sales Management Credits: 3
MKTG 450 - Advanced Professional Selling Credits: 3
MKTG 455 - Database Marketing and Data Mining Credits: 3
MKTG 467 - Global Marketing Management Credits: 3
MKTG 490 - Current Topics in Marketing Credits: 3