Nov 08, 2024

2018-2019 Undergraduate Catalog

2018-2019 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

Marketing (B.S.)

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Limited Retention Requirements

The College of Business is competitive based on a student’s overall GPA and performance in selected tool courses. All business majors must complete FINA 320, MGMT 335, MKTG 295, and OMIS 338 by the end of the first year in which they enroll in 300- or 400-level business courses. Prerequisites for MGMT 335 are: a grade of C or better in each of the Foundations of Business courses; having a 2.50 or better cumulative GPA; and having completed at least 45 semester credit hours. To continue as a business major, students must earn a C or better in FINA 320, MGMT 335, MKTG 295, and OMIS 338. Additional retention requirements for each major can be found under Department Requirements.

Check departmental information for any additional requirements.

Foundations of Business Courses and Business Core Courses

The Foundations of Business and Business Core courses must be completed by all students majoring in business.

Foundations of Business Courses (29-32)

ACCY 206 - Introductory Financial Accounting Credits: 3
ACCY 207 - Introductory Cost Management Credits: 3
ECON 260 - Principles of Microeconomics Credits: 3
Available for general education credit.
ECON 261 - Principles of Macroeconomics Credits: 3
Available for general education credit.
ENGL 203 - Rhetoric and Composition II, Researched Writing in the Domains Credits: 3
Available for general education credit.
OR ENGL 204 - Rhetoric and Composition, Accelerated Researched Writing in the Domains Credits: 3
Available for general education credit, if placed into ENGL 204.
OR pass the English Foundational Studies II Examination Credits: 0
MATH 211 - Calculus for Business and Social Science Credits: 4
Available for general education credit.
OR
MATH 229 - Calculus I Credits: 4
Available for general education credit.
MGMT 217 - Legal Environment of Business Credits: 3
OMIS 259 - Introduction to Business Information Systems Credits: 3
Available for general education credit.
PSYC 102 - Introduction to Psychology Credits: 3
Available for general education credit.
UBUS 100 - Career Compass Credits: 1
This course is optional for transfer students with 45 or more credit hours.
UBUS 200 - Passport Introduction Credits: 0
UBUS 201 - Passport Culmination Credits: 0
UBUS 223 - Introduction to Business Statistics Credits: 3

Business Core Courses (18)

FINA 320 - Principles of Finance Credits: 3
MGMT 335 - Managing Individuals, Teams, and Organizations Credits: 3
MGMT 468 - Strategic Management Credits: 3
MKTG 295 - Principles of Marketing Credits: 3
OMIS 338 - Principles of Operations Management Credits: 3
OMIS 351 - Information Systems in Organizations Credits: 3
OR ACCY 310 - Accounting Information Systems Credits: 3
Accountancy students are required to take ACCY 310.

Requirements in Department (21)

MKTG 99 - Portfolio Credits: 0
MKTG 325 - Buyer Behavior Credits: 3
MKTG 350 - Principles of Selling Credits: 3
MKTG 443 - Marketing Research Credits: 3
MKTG 495 - Marketing Strategy Credits: 3
MKTG 495 is a writing infused course.

Electives in marketing, UBUS 485, or one of the following areas of study (9)

Credits earned in MKTG 295, Principles of Marketing, and MKTG 458, Internship in Marketing, may not be used to complete the elective requirement.

Requirement outside Department (3)

MGMT 346 - Business Communication Credits: 3
MGMT 346 is a writing infused course.

Marketing (B.S.)

Limited Retention Requirements

Foundations of Business Courses and Business Core Courses

Foundations of Business Courses (29-32)

Business Core Courses (18)

Requirements in Department (21)

Electives in marketing, UBUS 485, or one of the following areas of study (9)

Digital Marketing (9)

And one of the following (3)

International Marketing (9)

One of the following (3)

Professional Sales (9)

Requirement outside Department (3)

Total Hours for a Major in Marketing: 70-74