May 27, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog

Digital Marketing (15)

Certificate of Undergraduate Study

This certificate is designed for all majors who wish to have a certificate in digital marketing. Digital marketing is the ability to identify the customer, address the customer individually, and then address the customer again in a way that takes into account their unique response. This type of marketing is based in direct marketing principles and facilitated by marketing technology, such as the Internet and large-scale customer database applications. A certificate in this area will provide students with an understanding from a managerial as well as technical point of view of how to create, implement, and monitor digital marketing programs using a variety of available marketing technologies.

Students must maintain good academic standing within the university, achieve a minimum grade of C in each course applied toward the certificate, and complete all certificate course work within a period of four calendar years. Only courses taken at NIU may be applied toward the certificate. Courses used to satisfy the requirements for the certificate may be used toward an undergraduate degree in marketing. Courses used to satisfy the requirements for the certificate may have prerequisites that are not part of the certificate curriculum.

Students interested in the certificate should apply no later than the beginning of their final semester prior to graduation, but interested students are urged to apply as soon as they complete MKTG 295 for planning purposes. Applications are available in the Department of Marketing.