This program leads to both the B.S. in Marketing and M.S. in Digital Marketing degrees. Students who want to complete this program must identify themselves to the Department of Marketing as majors who will complete the accelerated program. The program is open to all undergraduates who major in Marketing and have completed at least 90 semester hours of undergraduate course work with a minimum grade point average of 3.00. Students who have met these standards in their B.S. in Marketing degree program must also apply for admission to the M.S. in Digital Marketing program under the special provisions of this program. Students must meet the application deadlines given by the Graduate School. To qualify for this program, applicants must have a grade of B or higher in MKTG 295, OMIS 351, and UBUS 223 and participate in an oral interview with the director or designated representative of the M.S. in Digital Marketing program. Admission will be on a competitive basis, and the likelihood of admission will depend on the number and quality of applicants to the program, the number and quality of applicants to the M.S. in Digital Marketing program in general, as well as other factors normally considered in admissions decisions by the director of the M.S. in Digital Marketing program.
Curriculum
Students must complete all the business core requirements for the B.S. in Marketing degree program as well as all general education requirements, MKTG 325, MKTG 370, and OMIS 351 prior to their taking classes in the M.S. in Digital Marketing program. Once admitted into the B.S. in Marketing/M.S. in Digital Marketing program and having completed all course requirements for entry, students will start taking classes in the M.S. in Digital Marketing program (up to 15 semester hours). These dual-listed courses will also count toward 15 semester hours in the undergraduate degree. Upon receiving their undergraduate degree, students will then follow the standard timetable for receiving a M.S. in Digital Marketing program.
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