Apr 24, 2024  
2019-2020 Graduate Catalog 
    
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2019-2020 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

HESA 704 - Strategic Marketing and Enrollment Management

Recruiting, enrolling, and graduating college students are important activities within higher education administration. Enrollment management and strategic marketing involve multiple offices across the university including communications, admission, financial aid, and the registrar to improve student and institutional outcomes.

Credits: 3