Aug 01, 2021  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog

MKTG 325 - Buyer Behavior

Analysis of consumer and organizational decision making based on theories from the behavioral sciences. Attention given to the how and why of purchasing decisions and prepurchase deliberation. Emphasis on the use of buyer behavior to develop marketing strategy.

Prerequisites & Notes
PRQ: MKTG 295 and PSYC 102; in addition for business administration majors: FINA 320 and MGMT 335 and OMIS 338.

Credits: 3