Jul 31, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

MKTG 345 - Business Marketing


Basic understanding of creating marketing exchanges among institutions, organizations, and individuals for purposes other than consumption. Focus on buying processes, buying influences, institutional relationships, and ethical exchange management activities.

Prerequisites & Notes
PRQ: MKTG 295.

Credits: 3