Apr 25, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 345 - Business Marketing

Basic understanding of creating marketing exchanges among institutions, organizations, and individuals for purposes other than consumption. Focus on buying processes, buying influences, institutional relationships, and ethical exchange management activities.

Prerequisites & Notes
PRQ: MKTG 295.

Credits: 3