Apr 24, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 448 - Integrated Marketing Communications

Development of marketing communications strategy as a tool for making and implementing marketing decisions. Emphasis on communication strategy formulation, digital communication strategy formulation, and development of the promotion mix strategy. Topics include advertising, public relations, sales promotions, direct marketing, digital communications, and personal selling.

Prerequisites & Notes
PRQ: Grade of C or better in each of the following: MKTG 295 and FINA 320 and MGMT 335 and OMIS 338 (for business majors); MKTG 295 (for non-business majors).

Credits: 3