Aug 01, 2021  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog

MKTG 464 - Product Planning and Development

Examination of the factors influencing product planning and pricing decisions of the firm in a digital environment. Analysis of challenges and risks related to new product launch and managing product life cycle. Topics include idea generation, concept testing, pricing strategy, industry and market analysis, test marketing and product launch.

Prerequisites & Notes
PRQ: Grade of C or better in each of the following: MKTG 295 and FINA 320 and MGMT 335 and OMIS 338 (for business majors); MKTG 295 (for non-business majors).

Credits: 3