Mar 29, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 370 - Principles of Digital Marketing


Introduction to digital marketing applications. Topics include an introduction to mobile marketing, social media marketing, discussion groups, email, the different functions and applications of the Internet, and how digital technologies have changed business and consumer practices. Emphasis on the effect of the use of digital technology on a company’s existing market mix and current and potential uses of the Internet for marketing tactics and strategies.

Prerequisites & Notes
PRQ: MKTG 295.

Credits: 3