Aug 01, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

MKTG 443 - Marketing Research


Research methods as applied to the field of marketing including problem definition, research design, survey design, data collection and analysis, and presentation of results.

Prerequisites & Notes
PRQ: A grade of C or better in the following courses: FINA 320 and MGMT 335 and MKTG 295 and OMIS 338 (for business majors); MKTG 295, and UBUS 223 or STAT 200 or STAT 300 (for nonbusiness majors).

Credits: 3