Aug 01, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

MKTG 470 - Interactive Marketing Technology


Analysis and implementation of the technology used to support interactive marketing systems for business-to-business and business-to-customer marketing strategies. Topics include but are not limited to multichannel campaign management, search engine optimization technology and social networking applications. Requires students to use marketing technologies to plan and implement a project to create value for a client organization.

Prerequisites & Notes
PRQ: MKTG 370 (for all majors); grade of C or better in each of the following: MKTG 295 and FINA 320 and MGMT 335 and OMIS 338 (for business majors).

Credits: 3