Aug 01, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

MKTG 407 - Social and Mobile Marketing


Comprehensive capstone course to review both tools and strategies for students to use in the world of social and mobile marketing. Students will analyze the customer’s journey of touchpoints with an organization. Students will develop and apply social and mobile marketing strategies to connect, engage and influence prospective customers.

Prerequisites & Notes
PRQ: MKTG 370 (all majors); grade of C or better in each of the following: MKTG 295 and FINA 320 and MGMT 335 and OMIS 338 (for business majors).

Credits: 3