Nov 12, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 671 - Digital Marketing and Search Engine Optimization

Examination of effective digital marketing campaigns. Topics include a study of leading paid search, display, and mobile advertising platforms, as well as selecting keywords and testing content for maximum ROI. Provides a pathway for earning certifications for the most relevant search engines.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2