Nov 12, 2024  
2021-2022 Graduate Catalog 
    
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2021-2022 Graduate Catalog [NOTE!!!! THIS IS AN ARCHIVED CATALOG. FOR THE CURRENT CATALOG, GO TO CATALOG.NIU.EDU]

MKTG 674 - Digital Marketing Campaign Measurement

Develop means to use enterprise analytics tools to measure website, app, digital, and offline data to gain customer insights. Provides a pathway for earning certifications for leading search engine analytics tools.

Prerequisites & Notes
PRQ: MKTG 603 and MKTG 670, or consent of department.

Credits: 2